![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Featured by Hot Ones, Esquire, Los Angeles Times, Men’s Health, TSN, NY Times, Forbes and more! All of Heartbeat’s recipes are 100% natural, packed with fresh fruits and vegetables and made with maximum flavor and balance in mind. They source tens of thousands of pounds of Ontario grown peppers each year and ferment them using traditional methods before cooking their sauces. Heartbeat Hot Sauce is now available in thousands of stores globally. What started as a hobby between Husband and Wife, Al and Nancy, quickly ignited into a full fledged manufacturing company after word of mouth started to spread. is a Canadian Hot Sauce Company based in Thunder Bay, a remote city in northern Ontario. Stay tuned to Ryan’s and Heartbeat Hot Sauce’s social media for more information! Race coverage of Saturday’s Ag-Pro 300 will begin at 4pm ET on Fox. The Heartbeat Hot Sauce Chevy will hit the track for the first time Friday, April 22nd at Talladega Superspeedway for practice. We can’t wait to get to work with the team and begin what we hope will be a long running partnership within NASCAR,” said Al Bourbouhakis, co-owner of Heartbeat Hot Sauce. The opportunity to have our brand represented at one of the most iconic and exciting tracks in the sport is truly amazing. ![]() “Heartbeat Hot Sauce is so incredibly proud and excited to be working with Ryan Ellis and Alpha Prime Racing for our first partnership within NASCAR. We’ve seen how small teams can succeed at these superspeedways and I know that we have a chance to do something really special,” said Ellis. It’ll definitely be a massive opportunity. It’s been great working with Al and his brand over the last few months and I’m really proud to be driving this car at Talladega. “Any time you can get an opportunity at a superspeedway it’s exciting, but to do so with a new partner like Heartbeat Hot Sauce is amazing. Fans may know Heartbeat from their multiple appearances on the hit Youtube series “Hot Ones” or from their partnership with UFC fighter Dustin Poirier, creating Poirier’s Louisiana Style Hot Sauce. Fans can use discount code ELLIS to support Ellis and the Heartbeat Hot Sauce team. Heartbeat Hot Sauce was founded in 2015 and is currently sold at and in retailers across North America and abroad. This will be Heartbeat Hot Sauce’s first sponsorship in NASCAR, making their debut at one of the most exciting races of the season. MOORESVILLE, N.C- (January 20th, 2022)- NASCAR Driver Ryan Ellis and Alpha Prime Racing are proud to announce that Heartbeat Hot Sauce will be the primary sponsor for Ellis and the No.45 Chevy Camaro at Talladega Superspeedway for the April 23rd NASCAR Xfinity Series race, the Ag-Pro 300. ![]()
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